FOR THOSE WITH AMBITIOUS GOALS TO RAPIDLY SCALE THEIR META ADS ACCOUNT
YOUR GUIDE TO SCALING
META ADS WHILE MAINTAING A
LOW CPA & HIGH ROAS
WITHOUT THE GUESSWORK
If you're scratching your head wondering what to do next on Facebook/Instagram, this formula will help you seize countless sales from the hands of the competition.
Find out if you're a good fit...
Let’s start by telling you what Social Ads Slingshot is not.
This is not a book for for you if you don't understand the basics of Meta Ads.
There’s plenty of information out there to get people like that started.
It’s not about copywriting either.
(If you want to become a good copywriter study the greats from the past, people like Gary Halbert, John Caples and Victor Shwab.)
It’s not about how to create flashy images either.
This book teaches you a framework you can use to scale your account.
Social Ads Slingshot is for people who already have experience and wish to take their accounts to the next level.
Here's an example of who this book is for...
...Owner of an eCommerce website that has been getting medicore results and wishes to do better ✅
...A business that relies on leads and needs to reduce CPL ✅
...Agency owner that wishes to offer advanced social ads strategies to their clients ✅
...A marketing manager with a team that manages Facebook/Instagram Ads in-house and you wish to improve their skill-set ✅
...Somebody who is getting good results and requires a scaling strategy to take them to the next level ✅
Who it's not for...
...Somebody with no Facebook Ads experience ❌
You may have dipped your toe in the water, set up a few campaigns and you’re not too sure what to do next.
Perhaps results tanked following the IOS14 update and you’re hunting for ways to claw back some of that lost revenue.
Maybe you’re a paid media professional that needs a framework to help push through the glass ceiling and generate better results.
Ultimately, it’s for people who wish to achieve the best results for their business, their employer, their clients and themselves.
This book will share a method to identify new pockets of people to buy from you.
It will then show you how to scale your account horizontally so that you can improve leads and sales while maintaining a healthy ROAS or CPA.
Still with me?
Great.
You already possess the secret to long-term success.
How do I know that?
Because you're seeking ways to expand your knowledge in innovative new ways.
Some people stop learning and therefore never grow.
I'm confident that if you find just one tip (and you'll get far more than than that) from Social Ads Slingshot, you'll be delighted with the purchase.
If not, I'll give you your money back.
Lets get back to telling you about this insanely good opportunity.
I was doing well then Facebook 'died' and I nearly quit...
I started my career in digital over 12 years ago.
Although I landed some incredible roles heading up digital teams fpr businesses turning over billions, I always wanted to start my own business.
That’s why I launched ClickBoost, my paid media agency, almost 5 years ago.
During that time we have earned a reputation for delivering incredible results for our clients and we have been rewarded handsomely for our efforts.
(One client even gave us shares in their business.)
Things were great...
...Everything was going well ✅
...We had an abundance of clients coming to us ✅
...Our clients were getting outrageous results thanks to our campaigns ✅
...And then one day disaster struck ❌
...The IOS14 update hit ❌
Clients who we were getting predictable results previously, suddenly stopped selling.
At the time I felt powerless to do anything.
Everybody was telling me it was the death of Facebook Ads.
"I was afraid I was going to lose a huge part of my business and worried that everthing I bulit would come crashing down"
Until after 1000s of hours searching, reading and testing when I finally discovered the answer
As many reading this will be aware...
IOS14 was an update that was released to supposedly improve privacy for users.
From a digital ads perspective, all it did was increase the volume of irrelevant ads people would see as it was more difficult to tailor ads to individuals.
The cynic in me feels like that tech giant responsible for this only made the change as they have aspirations to launch their own advertising platform.
This was a blow to many digital advertisers, as overnight, through no fault of their own results started to tank.
I didn't want them to beat me.
No way I could just sit back and let this happen so I made it my mission to fix things.
The solution for me was to up my digital advertising game to stop the floor from falling beneath me.
As many people do, I turned to the ‘gurus’ for help.
This didn’t work, all it did was...
...cause me to waste a ton of my time on things I already knew.
…gave me lots of bum steers because lots of their ideas were based on ‘theory’ and not practical actionable insights that they learned from being in the trenches
…frustrated me even more, I thought for a moment that I may just have to give up.
Sure, there was a golden nugget of information from time to time, yet I couldn't find anything revolutionary that would answer my prayers.
I was also fed up sifting through information that told me how to run a basic campaign.
So I turned to people from the past, the legends of the advertising industry for help...
People like Gary Halbert, John Caples, Drayton Bird and David Ogilvie.
What I learned from these guys provided much more value than many of the modern gurus.
(If you buy my book, I suggest reading anything written by them after you read mine.)
Although progress was being made, I knew I had to stop reading and take action.
Lying in bed awake one night, fully submitting to my stressed-induced insomnia, the reality of the situation really hit me...
I realised I had 3 options...
1) Ignore the situation, hope it goes away and keep getting medicore results from my social ads campaign, after all, lots of other people accepted defeat.
2) Keep doing what I was doing what I was doing and hopefully one day I will get lucky and find the golden gun solution, but deep down this felt like a waste of time.
3) Instead of reading books or watching videos made by people who make money from selling courses rather than running a business, I could take control of my own destiny, spend my own money on Facebook Ads and don't give up until I find a solution that actually works!
Running multiple businesses means I no longer had time to sift through tons of information to find out what ‘might’ work.
Instead, I told myself that I was going to spend my way out of this problem and put some of the profits from my business to good use.
I know this idea may sound alien to people.
However, if you run a successful business it’s sometimes easier to pay to make a problem go away.
Or at least that’s what I thought…
One challenge I had to overcome was convincing my business partner that spending our hard-earned money to figure out Facebook Ads was the right thing to do.
At first he thought this was just another one of my crazy ideas.
We debated for days whether or not we should even continue offering social ads as a service.
After all, the Google Ads side of our business is hugely successful and we had the option of simply growing that.
However, my pig headedness made me not want to give up and we eventually agreed to ring fence of 4 figure budget that I could use to blast through this problem.
We had 2 accounts we could use for testing…
An eCommerce ‘side hustle’ and our main business – ClickBoost.
I figured that as ClickBoost is in the digital marketing space it would be the biggest challenge so I started there.
Figuring out how to get a return on a high value B2B offering will elevate our game in any industry.
I put everything I had learned to work including unproven tactics I would not risk testing on my client’s accounts.
I’d test a different style of copy and after many failures, I'd start to see a slight increase in performance.
I tested different angles, hooks, CTAs, headlines, emojis - you name it...
Slowly but surely I would start to make small breakthroughs.
Seeing small incremental changes was good, it certainly encouraged me to keep going.
However, I wanted to see BIG wins.
The kind that gets you excited and gets your heart beating faster.
I eventually did…
I uncovered a method that allowed me to make big sweeping changes that really moved that needle.
Everything I learned from other Facebook Ads professionals, from great minds of the past and from my own testing was finally paying off.
One day while logging on to the computer, rubbing my sore eyes after a restless night, I came into an inbox with 23 leads.
Everybody knows that generating leads from Facebook Ads is easy, but was the quality any good?
As soon as I call the leads I could tell they were much higher quality than what we were used to.
A greater quantity of high quality leads felt like the holy grail.
I thought it was a fluke, until the next day we saw similar results.
Then the next day too…
That’s when I realised I had made a serious breakthrough.
In addition to that...
Almost by accident, I also discovered a method to target people who visited my competitors' website.
(This tactic that will blow your competition out of the water will be given away as a bonus to a limited number of people as I don’t want it to become overused.)
The Birth Of Social Ads Slingshot
After crunching the numbers I realised that I had found a formula to generate scaleable and predictable results for my business.
I discovered a method to scale Facebook & Instagram Ads campaigns even if they are already performing well…
Working with my business partner we distilled this down to a very specific process that other members of the team could implement.
(And you can too.)
We then rolled it out to our clients.
The results were phenomenal…
As we have now helped our clients generate millions in revenue using our strategies, we are now comfortable to share this information with you in Social Ads Slingshot.
Our framework has now been tested across various industries including:
SEO ✅
Paid Media ✅
Travel ✅
Sport ✅
Fashion ✅
Finance ✅
+ many more.
It works outrageously well for both eCommerce and lead gen clients.
We still use it ourselves when we need to generate more leads.
Here’s a general overview of what is included…
The book comes in 5 Parts.
Part 1:
Part one shares a unique insight into Facebook’s & Instagram's algorithm and will give you a new understanding of how it works.
It will help you develop a unique understanding of the platform so that you can come up with your own strategies in future.
This section also touches on the different methods of scaling and sets the foundations for the rest of the book.
This part can be skipped if you consider yourself to be an elite level Facebook Ads expert.
Part 2:
This part shows you a quick and easy method to determine new customers to sell to.
It also teaches you a method to speak directly to your target audience which goes well beyond traditional interest based targeting.
With this method, you can find hungry in-market buyers without targeting specific interests.
This can even work on brand new accounts with 0 pixel data.
Part 3:
The campaign build section shows you exactly how to build campaigns so that you can find new people to buy from you at a fraction of the cost compared to more ‘traditional’ methods.
It will also share data from live accounts (including my own).
Part 4:
You are going to discover a powerful campaign structure that will help you easily scale your accounts.
It also touches on setting up powerful funnels and shares an advanced method of retargeting that will help improve conversion rates and leave your visitors wondering how your ads can be so tailored to them.
(This method has won me so much business.)
Part 5:
The 1st part of the book shows you how to make big sweeping improvements to your account and this section is about fine tuning.
It goes deep on additional methods to scale your account and increase revenue.
This section shares a method that allows you to test various variables to figure out the exact elements that impact your ads performance.
It will give you a list of these elements to test and show you how to test them effectively.
Bonus
I’m not going to share too much information on the bonus section, however, if you are quick you’ll get this included when you purchase the book.
This section shares a method so that your ads are far more likely to show to people that visited a competitor’s website.
More information on this below.
‘Achievement Unlocked’ so why am I even sharing this with you?
As a child I loved play computer games and I always liked finding repeatable formulas to win.
Finding a solution to my Facebook Ads worries gave me the same feeling of joy.
Like I had unlocked a massive achievement.
A powerful combination that gave me an unfair advantage and a cheat code to success.
Given the time, effort and dedication we have put into developing and refining this framework, my business partner questioned whether we should even release this ebook.
After all, it gives us a huge competitive advantage.
I’m going to be completely open about my motivation for sharing this incredibly valuable information.
My business ClickBoost gets a huge volume of leads every day.
Some of the leads are from competent business owners and digital advertisers/marketers who just need a 'steer' in the right direction.
However, we are far too busy to offer ad hoc consultancy and my agency ClickBoost only works on a retainer model.
I wanted to create an book that will give people a lot of the same advice they would get as a client, without £10,000s in fees.
Compared to what we charge as an agency, you’ll gain much of the same insight at a fraction of the cost.
I also believe that a percentage of people who read the book will be in a position to outsource to us in the future...
If the book provides them with enough value, and I'm sure it will, they will likely approach us for help in the future if they need additional help on an on-going basis.
Check Out Everything You're Getting
For Just £4.49 Today
You may be wondering why the price is so low?
I'm not looking to make a huge amount of money from my book even though it is jam packed with information that has helped businesses scale to £10m and beyond.
(Clients pay a hell of a lot more for the type of information contained in the book.)
If I get anything from this book, I hope to use it to build a community (that you get access to) of like-minded paid media professionals who want to become more confident advertisers.
However, the price will have to go up at some point to cover advertising costs, so make sure you grab a copy before it does.
PRICE INCREASES WHEN COUNTDOWN ENDS
Part 1: META FUNDAMENTALS
A unique insight into Meta's algorithm so you can fully understand how the framework works, campaign objective pitfalls to avoid and how to scale accounts.
Part 2: LAY THE GROUNDWORK
This section will teach you how to quickly create ultra-specific ads that will get in front of your target audience and goes well beyond traditional interest targeting.
Part 3: TEST THE FOUNDATIONS
This section shares real campaign examples and covers the test campaign build, budgeting and tracking.
Part 4: START BUILDING
Covers prospecting, remarketing and retention campaign build and shares the most engaging Meta retargeting strategy you've ever seen.
Part 5: META MARKET DOMINATION
Time to take everything you learned in this powerful ebook and use it to scale your accounts.
A naming convention is also shared in this section that makes account analysis 10x easier.
99% of advertisers have no idea how to target their competitors' website visitors via Facebook Ads...
...as a bonus I'll show you how
(The following bonus tactic has made my company £10,000s and my clients even more as it allows you to take sales directly from competing businesses)
As a limited time bonus I have shared a tactic that will help you target people that have visited your competitor’s websites.
Take a minute to think about how powerful this could be…
This is an example of a journey:
1) Somebody clicks through on an expensive Google Ads to a page on your competitor’s website
2) Like most people, they decide to shop around instead of buying right away
3) When they are a mindset and thinking of buying from a competitor, they suddenly see a ultra-targeted ad for YOUR business...
This is one of the most potent weapons in my Meta Ads arsenal.
I have had numerous potential new clients say to me that after visiting my competitor’s website they have seen my ads non-stop and just had to contact me.
This tactic alone has generated ClickBoost some serious sales.
And you'll get this as bonus you get if you buy now.
Testimonial Videos From ClickBoost Clients
I'm not a fan of buying books or courses from people who haven't achieved the results I'm looking to achieve.
The reason I have shared testimonial videos, media mentions and reviews is to show you that I'm a real agency owner, not somebody looking to make a quick buck by selling a book.
In the press
ClickBoost, and our clients, are frequently featured in the press. Check out a few of the articles below to find out how we have helped ourselves, and other businesses achieve our ambitions.
Multi-million pound investment for ClickBoost client
Steven Rinaldi, the founder of Primal Strength has said that the work ClickBoost has done over the past few years has been a vital part of the business’ success.
ClickBoost going global after record client wins
ClickBoost who delivers compaigns for businesses in 11 coutnries including France, Ireland, USA, Canada and Australia is set for global domination.
Record performance leads to job creation & Non-Exec Role
Record growth while working with ClickBoost lead to founder Mark Taylor inviting , Scott Beveridge & Gordon Campbell, to become non-exec directors.
Reviews from our agency clients
"Within weeks, Clickboost were delivering "hockey stick" growth to our PPC account."
James Davidson
Marketing Director
"We hired them to help us scale and optimise our inbounds from PPC and Paid Social. We instantly seen results.
With on average 100-300 leads per week hitting our CRM. Incredible team,"
Scott Ferguson
Head of Demand Generation
"They manage our PPC campaigns and over the course of the last few months have seen a 100% increase on our leads and conversions. "
Sinead Machin
Solicitor
I would highly recommend ClickBoost. Their professional services have greatly increased our online presence and PPC performance with quantifiable results.
Richard McNeil
Ecommerce Manager
"More than doubled lead volume and lead quality is better. All down to the strategies in the eBook."
- Graham Grieve (SEO Agency Owner)
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